If there is one thing we love here at HELLO!, it's being in London and experiencing all the capital has to offer.

    We also love all things fashion and beauty, so when you combine the two, great things happen! 

    We are here to inform you of the best pop-up shops around the city. There are some incredible offers at these places and they won't be around forever, so check out our pick of the best. 

    1/8

    Maison Margiela Fragrance

    Bicester Village is a short train ride from London and is one of the most famous luxury shopping destinations you can visit.

    You may be unaware that despite it being a mecca for fashionista's, beauty fans will be spoiled for choice, too. Maison Margiela has a pop up shop which is not to be missed. From June until October, you can elevate your scent collection, with the chance to explore their unique scents, first hand. You will never smell so good whilst out shopping.

    Where: Bicester Village, 50 Pingle Dr, Bicester OX26 6WD

    2/8

    Bijoux De Mimi

    Gen Z It-girl jewellery brand Bijoux De Mimi is set to turn London's King's Road pink this July with an epic pop-up summer store. 

    Famed for their colourful jewels, unique designs and gold-plated cuffs and chains, queues for this this pretty pink haven snaked round most of Chelsea on their opening day. Don't miss your chance to snap up some sweet summer jewels while it's still open. 

    As well as jewellery, you'll be able to buy Bijoux merch. Expect free iced coffee, Dash Water, ice cream and more goodies whilst you shop.

    Where: 312-314 Kings Road, from 10-6pm until 21st July. 

    3/8

    Moroccanoil

    Moroccanoil's hair treatment is one of the world's most well-known and loved, and to celebrate their new tone-correcting formula, Moroccanoil Treatment Purple, (which totally blitzes brassiness while still nourishing the hair FYI) which is launching exclusively in Selfridges, a pop up beauty bar is now open until October. Right now, shoppers can get a good look at the new product, as well as tips and tricks, and even dry styling sessions with a Moroccanoil stylist! 

    Where: Selfridges, Oxford St, London W1A 1AB

    4/8

    e.l.f.

    Soft Glam Carnival by e.l.f is taking place on the 12 and 13 July and it looks seriously fun. Celebrating all those gals that love all things natural when it comes to their makeup, this pop up celebrates both the brand's holy grail products and their first foundation launch for 7 years.

    There's themed carnival games where you can win carnival tokens, redeemable against cute e.l.f. Prizes, from products  to limited-edition merch. Plus, you can check out the new foundation and see what shade you are. And if you're a fan of fairground foods, you can sample Pink Power Floss, Soft Glam Soft Serve and Pop Grip Corn stands. Genius! You can book via Eventbrite.


    Where: White Rabbit, The Arches, 471-473 Dereham Pl, London, EC2A 3HJ

    5/8

    Labeca

    Following the success of Labeca's pop-up last year, the brand is thrilled to be re-opening a new retail space for the summer season. Hooray! Situated in the heart of Belgravia, it's open from Monday to Saturday, 10am to 6pm and Sunday, 11am to 5pm.

     The London-based lifestyle brand was created by sisters Lara and Bercis Ustunberk, and their sophisticated and versatile looks deserve a place in your wardrobe.

    Where: 1 Motcomb St London SW1X 8JX

    6/8

    Hunza G

    Everyone's favourite swimwear label Hunza G opened a pop-up shop in 2023 and it was so successful that it has returned! Nestled in the heart of Seven Dials in Covent Garden, the pristine space often has a queue outside with shoppers wanting to see the famous crinkle-cut swimsuit in person. 

    The space features custom artwork by London-based artist Alba Hodsoll, body-diverse mannequins, and bespoke curved rails. It will be here until August, so there is no time to lose.

    Where: 35-37 Monmouth Street, London, WC2H 9DD

    7/8

    La Prairie

    One of the most exclusive and beautifully made skincare brands, La Prairie, has opened up a gorgeous pop-up in Selfridges, in the middle of the much-loved beauty department. 

    This limited edition event is to celebrate the exciting launch of their newest product - Skin Caviar The Mist - which will premier at Selfridges exclusively on the 16 May (before launching nationwide from 1 June.)

    If you are in need of a facial, you to swing by; there's an impressive menu of mini facial treatments using the Skin Caviar Collection (including the new mist of course!) and the brand will even be giving away La Prairie ice creams from 4-7PM each day. Dreamy!

    Where: Selfridges Beauty Hall, 400 Oxford St, London W1A 1AB

    8/8

    Wiggy Kit

    Wiggy Kit has one of the chicest pop-ups we've ever seen, nestled in the heart of Notting Hill. The label was created by Wiggy Hindmarch in 2015 and has grown from strength to strength since then with her standout pieces. We are obsessed with her dazzling prints, plethora of colours and special details; think bows and scallop trims. Head to the pop-up to see her designs in person, you won't be disappointed. 

    Where: 79 Ledbury Road, Notting Hill, London, W11 2AG



     

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